A performance marketing success story by Aghadi Infotech
About the Brand
Gafur.ae, formerly known as Ahom World, is a fourth-generation oud and perfumery house from Assam, India. Known for its artisanal oud oils, mukhallats, and bakhoor, the brand blends deep cultural heritage with a refined sense of modern luxury.
As part of its global expansion, the company recently rebranded from Ahom World to Gafur.ae, aiming to reach discerning perfume enthusiasts across the UAE, Saudi Arabia, the UK, and the USA.
The Challenge
The rebrand presented both opportunity and complexity.
- A new domain meant loss of historical ad and SEO data.
- Competition in the luxury perfume market was intensifying, with major players investing heavily in digital ads.
- The client wanted measurable results — not just impressions — with a strong focus on profitability and ROAS (Return on Ad Spend).
Our objective was clear:
Build a data-driven advertising framework that would drive sales while maintaining premium brand positioning.
Our Approach
At Aghadi Infotech, we combine performance marketing precision with storytelling depth. For Gafur.ae, we developed a three-layered strategy that aligned creative, audience, and automation.
1. Smart Bidding Through Performance Max
We launched a Google Ads Performance Max campaign to let machine learning optimize bids, placements, and audiences across all Google channels.
By feeding clean conversion data and well-structured product feeds, we allowed Google’s algorithm to identify high-intent buyers automatically.
2. Geo-Segmented Targeting
We split the campaign into four key geographies:
- UAE & Saudi Arabia: Core markets for oud and Arabic perfumery.
- UK & USA: Growing markets for luxury gifting and niche fragrances.
This allowed us to fine-tune messaging, bid adjustments, and ad creatives per market.
3. Emotion-Driven Creative Copywriting
Luxury perfume buyers purchase with emotion, not logic.
Our ad copy focused on:
- The heritage of Assamese oud.
- The craftsmanship behind each blend.
- The experience of wearing a scent that tells a story.
This narrative approach helped the ads resonate with both Arabic and Western audiences.
4. Conversion Tracking and Data Accuracy
Accurate data fuels performance.
We implemented enhanced conversion tracking via Google Tag Manager, ensuring:
- Complete attribution of conversions and sales value.
- Elimination of duplicate conversions.
- Clean data for automated bid optimization.
The Results
In just 60 days (July 31 – October 10, 2025), the campaign delivered:
| Metric | Result |
|---|---|
| Ad Spend | AED 4,356.11 |
| Conversion Value | AED 118,629.15 |
| Actual ROAS | 2,723.28% |
| Conversions | 19,713.67 |
💡 That’s AED 27.23 earned for every AED 1 spent.
The campaign’s growth curve showed steady optimization in the first month, followed by a sharp acceleration as Smart Bidding algorithms learned and scaled efficiently.
Key Takeaways
- Clean Data = Smart Optimization
Accurate tracking enables automated bidding systems to deliver outstanding ROAS. - Storytelling Sells Luxury
Emotion-driven ad copy converts better than purely descriptive text for high-value items. - Segmentation Matters
Customizing campaigns for each region ensures cultural relevance and better engagement. - Efficiency Before Scale
Achieving high ROAS at a modest spend allows sustainable scaling without performance drops.
The Impact
This project proved that performance marketing and cultural storytelling can coexist — and that even niche luxury brands can scale efficiently when strategy and data align.
Gafur.ae is now entering its scaling phase, with expansion planned into new global markets and continuous creative testing for Q4 2025.
Conclusion
At Aghadi Infotech, our mission is to help brands grow profitably through data-driven marketing, intelligent automation, and compelling storytelling.
If your brand seeks measurable growth and stronger ROI from Google Ads or SEO, let’s create your success story next.
👉 Get in touch: https://aghadiinfotech.com/contact
